Making “Luxury, the Indian Way” a Reality

Rubystone Hospitality came to DeepForward with a bold vision: to offer India’s budget travellers an affordable yet luxurious boutique experience. While their portfolio of six properties was strong, the brand lacked cohesion — visuals felt inconsistent, guest experiences varied, and the digital presence wasn’t doing justice to the promise.

DeepForward partnered with Rubystone to craft a 360° transformation:

• A unified brand identity with Burgundy + Gold palette and elegant typography.

• Distinct positioning for each property (Mussoorie as a nostalgic retreat, Shimla as regal family charm, Rishikesh as calm rejuvenation, and more).

• A standardized guest experience blueprint with signature rituals, loyalty loops, and personalized touches.

• A digital roadmap with SEO-rich content, Instagram-first campaigns, and CRM-driven loyalty workflows.

Today, Rubystone stands as a cohesive boutique brand — one with a story worth telling, and a promise worth experiencing.

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